I believe we’re extremely lucky to be living in this age of Internet entrepreneurism.
Unfortunately we also live in a time where shortcuts and being “just good enough” is the norm for most businesses.
The short-term mentality of making money is the priority.
This year I walked away from two business ventures where this was the case.
What happened to EXCELLENCE being the standard you strive for?
What happened to having PRIDE in the work you do?
What happened to providing lasting VALUE?
If you’re one of the few that make these things a part of your business model, you stand out…
… and customers can feel it.
When they know your focus is on providing value and quality, they show their appreciation by sending “Thank You” notes.
I mean the best kind of “Thank You” notes.
Money, repeat business and referrals.
If you want to build a business that lasts, there’s no cutting corners.
There’s only excellence, pride and value.
When this happens, you don’t have to worry about your competition.
Your competition has to worry about you!
You ARE the industry standard that everyone else is trying to achieve.
That’s what inspired me about Martin Greenfield’s story.
To be a tailor of custom suits is one thing.
To be THE tailor who created beautiful custom suits for every American president since President Eisenhower is another level.
It’s a testament to his unwavering commitment to excellence, pride and value.
What would your business look like if your focus was on that?
